Making Commercials look “Badass”
Stunts in commercials have been making products, companies, and businesses look exciting and bold. Adding such elements as bungee jumping (Bud Light), girls fighting in a water fountain (Go Daddy), high speed car/motorcycle maneuvers, drifting, even jumping over things (Fiat, NASCAR, Chevy), or a Sasquatch who gets picked on (Jack Links Beef Jerky). Commercial stunts can be as minimal as riding a motorcycle into a Progressive ad to as big as doing a barrel roll in a Chevy Sonic for a Super Bowl Commercial.
Mountain Dew was one of the biggest Ad campaigns using exciting stunts to gain interest in their product. Even Channing Tatum did a spot where he was in a Trans Am, does a barrel roll and grabs a Mountain Dew out of an unsuspecting patron’s hand outside of a convenience store. Another great ad is for NASCAR, coordinated by TJ White, which shows being a FAN is fanatical, the precision driving and overall action made viewers notice how intense the sport of NASCAR can be.
Let’s not forget probably the most recent string of amazing commercials for Allstate Insurance, MAYHEM. The use of actor Dean Winters, (OZ, Rescue Me, 30 Rock), has shown just how much you need to buy insurance. The stunt coordinator, Rene Mousseux, and rigging team have made that series of commercials unforgettable. High falls, car stunts, pyrotechnics, and most of all… Safety, make those commercials successful and entertaining.
The biggest stage for any commercial is the Super Bowl, when companies pay up to $3.5million for a 30sec spot. Even non-sports viewers will dial in to watch just the commercials. Most will Google Super Bowl Commercials just to see them, which is why companies will strive to get the best bang for the buck. That is where we come in, to exceed the imagination and limits to a campaign by integrating amazing stunts and add the WOW factor.
written by: Keith Porter
Director of Stunt Department