Working with Stunts and Visual Effects in Commercials

Hot Air Balloon Hanging on Green Screen

Visual effects have advanced immensely in the last 5 years during physical production and post-production in order to create eye-popping visuals. Ingenuity Engine, a visual effects company in Los Angeles, worked closely with the HSI production company and director Joseph Kahn (Torque, Detention) to achieve these amazing effects. Joseph is known in the industry for working with some of the biggest names in the music realm like Dr. Dre, Eminem, Britney Spears, U2, and Lady Gaga. He is also known as a genius when it comes to visual effects and the proper way to implement them while shooting. This made the partnership with Ingenuity Engine an easy one to produce the look that Kahn envisioned for this 3 Spot Fox Sports NASCAR Commercials that premiered in last years Super Bowl.

Before & After Visual Effects

Nascar Split screen Before and After Effects – Click to see video

These effects are extremely time consuming however working with a talented director such at Joseph Kahn from HSI Production’s Fox Sports – NASCAR “I’m a Fan” commercials made it effortless to achieve the final vision. These action packed scenes were Stunt Coordinated by TJ White from T-Minus Productions and SFX Supervised by Steve Riley “Super 8, Flags Of Our Fathers“.

To create these visual effects it takes the vision of a director and the implementation of the visual effects supervisor, Stunt Coordinator, SFX Supervisor, and 1st Asst. Director. It’s important to have these directors and coordinators to physically organize the talent to move and react to certain ways to achieve what they want when they have their visual effects artists create the action around them on their computers. This process can take sometimes weeks to months depending on how complex the effects are. However long it takes, the value in these effects are priceless when you can get an audible or visual reaction from the audience which is the ultimate satisfaction from any production.