Revolutionary Mindovereye Productions takes a concept from inception to reality in this dynamic commercial for the new 2016 Honda Civic for there new ad campaign Dream Track created by the people on social media. This could be very complicated process but using a full service production company like Mindovereye allows an ad agency to follow the process in one location from concept, to shooting, to post productions. Mindovereye known for working with companies like Honda, Motortrend, Nike, Chevy, and Dodge. Their type of branded content allows the consumer to get a more intimate experience with the product.
Working with a brands like Honda allows everyone on the creative team to push the envelope on the look, style, and performanceof the new 2016 Honda Civic. When the creative team created these type of stunts they contacted a stunt coordinator to see what was safe and feasible for their shoot. On this particular shoot the stunt coordinator was able to assist with the SFX Supervisor the fabrication of the car to make this all possible. Working with the right Car prep company like LA Prep helped with the set up of the car to make sure the integrity of the car was not damaged while doing these type of stunts.
TJ White from T Minus Productions was brought in to over see the stunt driving. He brought in Professional Stunt Driver Matt Powers to drive the car. Designing the tracks and testing the equipment and cars was done before even trying to perform these stunts in these cars. Proper prep helps with understanding the car’s action and designing dynamic performance driving.
Watch and enjoy your ride with Honda’s Stunt Dream Track.
Stunt Driver Matt Powers driving around a full size pinball machine
Stunt Coordinator TJ White from T Minus Productions and Stunt Driver Matt Powers
Ele Bardha a local Detroit Michigan Stunt Coordinator helped bring to life a Stunt concept for Quick Loans marketing department for there latest product Rocket Home Mortgage. These commercials were filmed in the suburbs of Detroit giving local film crews the ability to produce a great commercial there getting over 400K views on Youtube.
A zero gravity levitation rig can be very difficult to set up. We used the same system, much like what they did in Sandra Bullock’s Gravity or Christopher Nolan’s Interstellar film. Using a state of the art body harnesses, a levitation system and experienced stunt riggers we were able to give the audience the same look as they did on these big budget films.
Chevy has been an agressive American car company leading the charge in advertising there new line of cars and trucks across all platforms of Print, TV, and internet advertising. This bold move has increased there vehicle sales and has gotten them more exposure around American and Latin markets this last year.
Chevy’s ad agency tapped director Zack Merck at Make Productions to create and oversee these productions getting the attention of millions of people. Using amazing sets and production design, while traveling around the United States for these commercials gives a director many options when it comes to look and style. One thing this production team knows is that to show of the trucks and cars in the best possible way they have to use professional stunt drivers. This is what they did on these commercials below by bringing in T-Minus Productions and there professional drivers. Using Professional drives helps the Director and production crew display a car or truck the same way you would display a painting at a museum or show horse at a competition. It takes years of experience to have these skilled drivers even set foot on a set like these scene in the commercials below.
Ad Agencies, Productions Companies and Brands seem to be doing more viral campaigns than commercial lately. When you could produce a video that can not only entertain a viewer but engage them enough for them to share it on some or all of there social media platforms like Twitter, Facebook, Instagram or Pinterest.
The newly launched video game WatchDogs by Ubisoft for the Xbox 360, Xbox One, PlayStation 3, PlayStation 4 and Microsoft Windows, with a Wii U game consels hires Los Angeles Production company Lifeboat Productions to create this prank video for unsuspecting people. As scene below in the behind the scene video it take alot of preperation to produce a punked or candid camera style prank. All of the filming must be hidden and all safety concerns have to be addressed in the planning stages of prodcution. All of these beats help the crew pull off this prank so that the mark can be suprised when theyt reveal that they are being films.
When doing this particular video production used Special effect and stunts to enhance the shock factor to the mark. As you will see in this video, the mark is asked to push a button that changes the traffic light from green to red causing a car accident. This is planned for the beginning with Stunt Coordinator TJ White and his Stunt crew. The cars are prepped with special seat belts and safety fuel tanks. Stunt Safety crew are standing buy with fire extinguishers in case they are needed. They stunt cars were prepped days before this actual shoot so that they were safe to crash in the middle of the road. Stunt Drivers were hire to crash each other in the middle of the street all the while controlling the cars to not go toward the actors and mark.
Producer Ross Dinerstein and his company Campfire Films produced this epic commercial for the Tom Clancy “The Division” video game directed by Xavier Gens ” Hitman” and Director of Photography Bridger Nielson. This stylistic commercial takes the viewer into the world of this video game with the game of stunt and visual effects.
Amazing set for this commercial at Fox Studios
Stunt Coordinator TJ White, VP of T Minus Productions Lauren Pacheco, Stunt Women Boni Yanagisawa, Stuntman Alex Mccaslin and Stuntman Justin White
With the popularity of the Nitro Circus, X Games and MTV the audience has gotten even more savvy when watching TV or streaming videos on the internet. When you have these young skater kids or the guys from MTV’s Jackass filming these extreme stunts with there go pros and iphones you have to up your game when filming a extreme sports commercial.
Stern Bikes known for there aggressive riding on there mountain bikes wanted to show there customers the suspension of there bike by filming an aggressive chase between a bike and ford mustang. This was done by using a qualified Stunt Coordinator that designed and supervised the action scene. The Stunt Coordinator over saw the car modifications to be able to spin the car around to a 180. He also hired the stunt driver to drive through those turns sometimes reaching 80 mph while filming from a camera car. This was all done on a closed roads.
Lee Jeans Commercial went big with Stunts to show off there jeans. Using a stunt rider to drive a Harley Davidson down the road at 65 MPH and then standing on the seat while being filmed.
Working with motorcycles can be difficult. Different bikes have a different set of problems. Contacting someone knowledgeable in motorcycles can help a production source the right bike, the right rider and customize it to do what you want it to for the shot.
Stunt Drivers take years of experience to get in the car and drive a car. There are many terms used for a Stunt Driver. Precision Drivers, Performance Drivers, Stunt Drivers just to name a few.
They are also background drivers and these specific drivers do not have the training or skill set to drive in front of camera as a principle. These are drivers that drive in the background of a shot on driving scenes. These drivers are extra or background drivers or even called extra precision drivers. They drive everyday vehicles to fill a frame. These drivers should never be upgraded to be a precision driver unless a qualified stunt coordinator or Driving coordinator is on-set to supervise and has OK’d the driver and their ability. These are not stunt drivers nor are they precision drivers.
Working with Sevyn Streeter ft. Chris Brown “Don’t Kill The Fun” we were driving expensive cars like Ferrari and Lamborghini at high rates of speed in a tight area. This can make a director and producer very nervous. This is when experience takes over and hiring the right experienced stunt coordinator and stunt drivers for the job is a producers best option for a safe and exciting shoot. It could take 5-10 years of stunt driving for a stuntman or stunt women to get a chance to drive on screen. Stunt Coordinators do not let inexperienced people get behind the wheel. There is a lot to learn about cars and the technology that drives them.
Stunt Drivers rely heavily on the transportation department of a project to prep the car for them to drive. The right tire pressure, tires, breaking system, engine torque and suspension of a car will help the driver perform the stunt that the director wants.
When using very expensive fast cars, a lot goes into the prep of the car. Usually the stunt coordinator is in total communication with the manufacture of the cars. These cars are like fast computers on wheels. What you must realize is that new and luxurious cars don’t come off the lot being able to do 360’s, power slides, and drifting around corners. They must be De-programmed to shut off various traction controls, and safety parameters that are normally put in place for the daily driver. But if you want high speed action and stimulating stunt driving?, then you’ll need the proper mechanic that knows the specific vehicle. Car prep is vital and sometimes overlooked on the production side. Our Stunt coordinators work closely with car prep companies in order to tailor the vehicle to match the shots wanted by the director and producers. Safety is always top priority, and while stunt driving is one of the gags often requested, make sure your production hires the right stunt coordinator so then he or she can hire the best qualified stunt drivers. Your insurance will thank you and you’ll minimize your risk.
Stunt Driver Alyma Dorsey on set of Sevyn Streeter ft. Chris Brown “Don’t Kill The Fun”
TJ White Stunt Coordinator on set of Riveting Entertainment Music Video
Stunt Driver Chris Nielsen Testing a 2013 Hot-wheels Ford Mustang from Galpin Motor Sports for a Justin Bieber “Boyfriend’ Music Video
Stunt Driver Chris Nielsen Crashing through Plate Glass
When planning a car stunt, Directors, Producers, and Production Designers utilize the expertise of a Stunt Coordinator, Action director or 2nd Unit Director to guide them. Many people have seen the Ken Block drifting videos or the high octane stunt driving in Need for Speed or Fast and the Furious Franchises. But being able to have these cars perform like they do in those action scenes takes months of prep. Just like this Subaru car that has been modified before it came to the testing site at Willow Springs raceway to test. Even with the added modification from the owner of this vehicle, it took additional modification to make the car do what it needed to do for this particular commercial. You have to remember the cars used in the big drifting videos and films have hundreds of thousands of dollars in modification to perform these dynamic stunts.
Testing is a very important step for a Stunt team to prep a car. It comes down to the type of tires you use, the air pressure, the temperature of the environment, the horse power of the vehicle, and the breaking system. To have the vehicle dance around like a ballerina on the asphalt takes preparation, time, and experience. A Stunt driver must have the proper breaking system in the car. This breaking system has to be installed by qualified car prep riggers. During testing and even on the day of the shoot there are adjustments that are always made to tweak the car to be able to do the action the director requires. This is when you need your car prep to be savvy, efficient, and knowledgable. These systems can be well over $2500.00 for just one car.
When looking for a vehicle to use in these exciting action scenes contact a qualified Stunt Coordinator to assist you in prepping and choosing the right vehicle. This will save you time and money on the day of shoot. There is nothing worse then getting to set and not getting what the director wants while shooting. It also takes a qualified experienced Stunt Driver to perform the stunt driving.